Social Media
Coaching
Social Media I
Learn the basics of social media and the digital space
Perfect for those with limited digital presence! In this 3 month course, we discuss Meta platforms and your website (if applicable). Topics covered include:
- Basic digital literacy
- Content creation and placement
- Reading, analyzing, and engaging with your insights
- Understanding whom you are speaking to on each platform
- Defining your target audience
- Scheduling organic posts for efficiency and effectiveness
- Exploring Facebook Groups
- Use of Events to promote a Facebook Page
- Understanding how personal usage affects a business Page
- Using Meta Business Suite
- Transitioning to the New Pages Experience on Facebook (if applicable)
- Hashtag research and usage on Instagram (if applicable)
- Understanding and engaging website traffic (if applicable)
Social Media II
Exploring platforms and ad campaigns
Created with those who are ready to expand into ad campaigns! In this 3 month course, we discuss ad campaigns on Meta, Google, and your website. Topics include:
- Meta Pixel
- Boosted, Sponsored, and Targeted ad approaches
- Ad content and creation
- Audience driven campaigns
- Understanding the digital sales funnel and how it can inform other marketing endeavors
- Google My Business
- Google Analytics
- “Look Alike” Audiences
- Extending campaign into other platforms (LinkedIn, Twitter, TikTok, YouTube, etc.)
- Understanding who is in your cool, warm, and hot audiences and how best and where best to speak to them
- Setting up a quality email drip campaign
Individualized Coaching Packages
Each 3 month course meets 2x/month for 60 minutes and includes a full written report of discussion and findings within 3 business days of sessions for future reference. Perfect for those with industry specific limitations!
Investment: $3,000/course*
*may be combined for those with prior marketing experience
NEW! Virtual Group Coaching
Each 3 month course meets 2x/month for 75 minutes and includes a recorded copy of the class and presentation for future reference. Class times are set bi-weekly, day and evening classes available. Perfect for those looking for added accountability!
Investment: $1,500/course*
*billed $250/class and due by class time
Have a specific question about one of the topics listed above and are not in need of full coaching services? Schedule a consultation session!
Each consultation session discusses specific topics you would like to discuss or connect. Sessions are limited to 60, 90, or 120 minutes and do not include a report from discussion.
Investment: $200/hour
Consultation Sessions
Need a speaker for a training for your organization or network? Contact Stephanie to discuss your idea and we’ll create a custom built presentation for your organization based on your specific need.
Group Presentations & Trainings