Maintaining a presence on social media can be overwhelming for many individuals, let alone business owners. What to post, when to post, even where to post. It’s a lot to consider! Most people will post on the platform they feel most comfortable using, but even then, we’re more likely to scroll and share others posts more than create our own. Let’s be honest, there’s only so much that can be said, and no one likes a laundry list of things you’ve done or every thought that passes through your mind. This can seem like a burden on business owners. I understand, there’s only so many hours in a day and running a business is tough! Not only are you focused on what your business does, but all the backend stuff that needs to happen to keep the business running, bookkeeping, sales, planning and marketing. It’s a lot, and to then think of something to post on social media? That tends to take a back seat. But it doesn’t have to.
Schedule It Out!
Did you know that you have the ability to schedule posts for a variety of platforms? There are a lot of scheduling tools available, many at no cost to you. If you are just starting to get your feet wet, and only focused on Facebook, you don’t even need to think about a scheduling tool! Facebook will already allow you to schedule posts for your page. Access your page and click on Publishing Tools (it may be under the More dropdown, depending on your page layout). Once there, click the Create button. When the window opens to create your post, there will be an option to show on your newsfeed, in the drop down you may Share Now, Schedule, or Backdate. Scheduling your posts alleviates a lot of the pressure of maintaining your social media presence!
For our clients, we will schedule posts out for a month in advance. This allows our clients to maintain control of what is posted on their pages to maintain consistency and tone of the page. Clients are highly encouraged to check their social media accounts monthly (or the scheduling tool) to ensure posts we create for them are accurate for their specific business and quality before the posts are live. While we meet with every client before work begins to discuss different types of posts that may be appropriate to share, we want our clients to feel comfortable and in control of what is posted and where. You know your business best, and we want to make sure your business is always shown in the best possible light.
Be Comfortable and in Control
We have found that many of our clients feel secure knowing their page is being taken care of and begin to share more personal wins on their page, which really help boost their reach and engagement figures. From being recognized as the top salesperson in the office to sharing a beautiful vacation pic, they feel at ease sharing these wonderful accomplishments because it does not seem out of place on their pages. It’s a beautiful thing when this happens, and it makes my heart sing. I love seeing people shine and be comfortable in sharing their successes.
If you are feeling stuck, overwhelmed, or simply frustrated with maintaining your digital presence, I’d love to talk with you. Sometimes a little direction is all that’s needed to help us get to where we want to go.