Tag: social media coaching

WE’RE BACK! And Accepting New Clients!

WE’RE BACK! And Accepting New Clients!

It has been 10 weeks since I’ve sat down to write a blog, and it’s crazy to think that much time has passed! I have had the pleasure of speaking with so many individuals, organizations, and businesses through the COVID-19 season, keeping up with the weekly writing simply became too much for my plate.

With this, I cannot express how grateful I am to have been granted this opportunity to speak to so many people in such a short period of time. I hope that the insight and direction I was able to provide brought clarity to your questions and helped you brave through the storm.

This has been an incredible time for growth for every individual I have spoken with. But with that, I heard time and time again of the entrepreneur’s struggle with Facebook. What’s more, is that most entrepreneurs feel that they are alone in this struggle between personal profiles and business pages. Let me shout this from the roof tops: YOU ARE NOT ALONE!

I have heard this from every single type of business owner you can imagine, from marketing individuals (yes, us!) to store owners who operate successful business pages. The disconnect is incredible and what’s more, it is having significant effects on our mental health.

Who hasn’t taken a break from Facebook?

This year, this has been compounded by a multitude of factors, but one fact remains. Facebook is where people go for local information. New groups and pages sprung up between February and April with a wealth of activity and engagement. These pages are continuing to reach significant numbers in the local area.

This information is then being shared from these pages to individual profiles. The spread is real, and individual voices are carrying farther than ever before. Yet, I am seeing on my newsfeed that business owners are struggling with how to manage it all. Scheduling tools help with business profiles, but we all have our own personal pages too. It’s a lot, and I’m seeing more and more business owners going dark on Facebook.

I get it. The negativity is overwhelming. The comments and conversations can flow and grow without us even realizing it. We need to get away for a bit. And that’s okay! But entrepreneurs cannot and should not be completely silent on Facebook. Think of your profile as a networking opportunity, it is your spotlight to show how great you are in every single area of your life.

You should get something from your time spent online!

That is why, starting today, Symbiotic Marketing is not only officially accepting new clients, but also offering a new service to help you find your voice on Facebook, Facebook Coaching for Entrepreneurs. This service is geared for the professional in each and every one of us rather than our businesses. While each session is custom tailored to your specific needs and goals, you can expect the following areas to be discussed:

  • How to build your brand without losing your identity
  • How to best use your algorithm for maximize social capital potential
  • How best to confront negativity on your newsfeed
  • What to say on your profile and remain professional
  • Ways to increase your social capital with Groups
  • When to transition your profile to a page
  • Creating personal goals for engagement
  • Finding an identity on Facebook and why you should have one
  • How to find who you are speaking to when you post
  • Effectively using your audience for increased social wealth
  • Speaking to your target audience from your profile
  • And more!

We are very excited about where we are going as a company in 2020, as this is only the beginning of some really cool things coming to Symbiotic Marketing. We’ve spent the last three years showing you what we can do, now we are ready to begin to teach you our ways. One thing is clear, no matter what business you own, the entrepreneur must put themselves first.

Your business may be amazing and do wonderful things, but where would it be without you?

Ladies and gentlemen, we MUST put ourselves first to be able to do the things we love. It was not an easy decision for me to take a break from writing. I love to write and I love to communicate with you! But I have to put my own needs first.

In February, I told a group of women that when the airbags are deployed, we have to put ours on first to be able to help others. I had no idea how true those words would ring in my ears just a few short weeks later. Yes, I shut down paid operations for you, because I could not bring myself to charge for services during the crisis we were facing.

But during that time, I learned a great deal about myself. I found that I have to take care of myself first to be able to care for you. I went dark on Facebook but not because I needed to get away from negativity, but because I was working.

Working on me, working on finding myself and my joy.

While little was shown publicly, those that I worked with have worked hard but the results have been incredible. Individuals have been able to show themselves as leaders in our community simply by posting on Facebook.  As entrepreneurs, we cannot be silent any longer. The winds of change have come.

You should know the percentage of your friends list you are speaking to when you post. You should know your personal reach and engagement figures. You should know who you are speaking to and who you are not. You should be comfortable using your own Facebook. The choice is yours.

Roy Rochlin/Getty Images

New Year, New Updates – Enhanced Services

There’s a saying, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” Education is key to so many aspects of our life. From the ability to decipher the written word to a direct correlation with poverty and crime rates, we, as a society need education. What’s wonderful is that everyone has the capacity to learn. We are born learning! Look at a baby and you can see it is looking around, listening, touching, tasting, smelling and yes, learning about the world around them. As we grow older, our education needs increase and teachers, coaches, and mentors begin to enter our lives. We look to family and friends for help with decisions of all shapes and sizes from what to make for dinner to should I quit my job? When we ask for advice or assistance, we’re really looking to others for perspective and guidance. Which is what education at its foundation is.

Education is a hand up rather than a hand out. It feeds you for a lifetime. In writing these blogs, it has been my goal that you have found a hand up, that you have learned something you can take with you. Through this, I have learned a great deal about you, the small business owner. I have learned about your dreams, your struggles, and your successes and am eternally grateful for the time we spend together from a single meeting to years of service. Symbiotic Marketing would not be where it is today with you.

In our three years, Symbiotic Marketing has grown and changed from a social media management company to a marketing and advertising agency and along the way added and expanded services to better meet the needs of the small business owner. We added photography services, website design and development, graphic design and more. But something was missing, a key component that Symbiotic Marketing was built on, education.

You see, the quote on the back of the brochures, is not by chance. I firmly believe that everyone is a genius because we all have the capacity to learn and grow. Which is why I am pleased to officially announce the first of what I intend to be a greater commitment to educating and empowering the small business owner in marketing and business growth, social media management coaching.

Social Media Management Coaching

Social Media Management Coaching will include a one-hour meeting via video chat or in person (depending on distance and availability) where we will review your social media insights together and formulate a plan for you to reach your target audience. You will also receive a written report of our discussion. As each individual and circumstance differs, we have added social media management coaching to our Basic Pre-Pay Plan so that you may choose how many meetings you need based on your comfort level. After each meeting, you will be asked if you would like to schedule a meeting for the following month. Our focus is on your specific needs, comfort level, and to give you a hand up. With this, if additional time is needed, the hourly rate would then apply. This enhancement to the Basic Plan begins Monday, January 13, 2020.

I am ridiculously excited for this announcement because it is the first of what I intend to be several expanding and enhancing of services for 2020, all focused on giving you, the small business owner and hand up when needed. I can’t wait to see what you can do.

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