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Sales

Sales. Oh, that dirty word, it’s a necessary evil to running a business. Or is it? Every business owner will tell you that it is needed but no one likes to talk about it. The term has two definitions in running a business, the first and foremost, it’s how business...

Social Media Marketing

Social Media marketing, it sounds easy enough. Just put your stuff out there and people will buy it. But it’s not that easy. This week’s questions have focused on social media marketing, particularly Facebook. I discussed marketing tools a bit in the blog post “What...

Dreams: The Symbiotic Marketing “Why”

On my way to see a client this week, I noticed a store that seemed to be a staple in the area had closed. I don’t know why it closed and mentioned it to my client to see if they knew why it had closed. My client didn’t know, and I stated that this bothers me to my...

What IS Marketing?

Marketing at its core is your cheerleader. It lets people know about your business and what you have going on, and let’s be honest, you have some pretty cool stuff going on. Marketing includes all the different ways you get the word out about what you’re doing. This...