Category: social media

Your Website and Social Media – How Does It Work?

Your website is up and ready for potential clients to visit! You also have a Facebook page up and have invited friends and family to like your page. Now what? How do you make these things work to build your business? Much like other marketing devices, it’s all about the relationship!

To understand the relationship, we first need to have a general understanding of a sales funnel. Everyone you meet or who sees your page or website, fall in your sales funnel.  A sales funnel runs from cold (new to learning about you) to hot (ready to purchase). While all fall in a sales funnel, this does not mean that everyone is going to have a need for your product or service. Having an “always on” sales attitude breaks down the opportunity to build relationships.

We’ve all had that person on our newsfeed that is always pushing their gig, always. Always be selling pushes people away, but you want to get the word out about the awesome stuff you offer! Following the 80/20 rule (give more than you ask) is a great way to build you audience and move them along the sales funnel.

Your Social Media

Your social media should be a means of directing traffic to your website but also as a means of getting to know about your business. This is where your audience gets to know you, but what to post? Here are some tips to build your audience, engage you audience, and build your business with social media:

  • Like other pages as your page
  • Tag other businesses in your posts when applicable
  • Share other business posts to your page when applicable
  • Share any blogs from your website onto your page
  • Create visual posts such as pictures or videos especially for holidays
  • Create informative posts that relate to your business

 

When looking at what to write on your social media page, think of individuals who are on the cooler side of your sales funnel. Keep posts short and simple, if your text is too long, people are less likely to read what you have to say. Longer posts may be better suited for a blog or a Note on Facebook, and should be focused more on a warmer audience, those who already know about you and are looking to learn more.

Your Website

Your website should be more focused on transitioning a warmer audience into a hot audience. Individuals who seek out your page are there to learn about your specific business. Some choose to use blogs on websites to build a client base. Here are some tips to build a blog on your website:

  • Blogs should be between 200-500 words. If they are longer, use subtitles to differentiate the portions of your blog
  • Use tags – this helps with SEO and brings individuals looking for a specific topic to your site
  • Categories – this helps define what your blog is about, this is very helpful when writing on multiple subject matters
  • Check SEO settings – every builder is different, but all offer some SEO settings on for your blog
  • You are the expert, write what you know!
  • Download Grammerly – you can easily use the free edition to capture any misspellings and grammatical errors

 

Social media is meant to drive traffic to your website and gather an audience who may be interested in what you have to offer. Websites are dedicated to what you are offering and are a platform to sell your goods, to give individuals more information about what you offer, and to motivate the individual to reach out to your business. By understanding the sales funnel and how it works, you’ll be better equipped to handle both digital platforms well and build your business. As always, we are here to help, no matter where you are in your marketing journey.

Maintaining Your Social Media Presence

Maintaining a presence on social media can be overwhelming for many individuals, let alone business owners. What to post, when to post, even where to post. It’s a lot to consider! Most people will post on the platform they feel most comfortable using, but even then, we’re more likely to scroll and share others posts more than create our own. Let’s be honest, there’s only so much that can be said, and no one likes a laundry list of things you’ve done or every thought that passes through your mind. This can seem like a burden on business owners. I understand, there’s only so many hours in a day and running a business is tough! Not only are you focused on what your business does, but all the backend stuff that needs to happen to keep the business running, bookkeeping, sales, planning and marketing. It’s a lot, and to then think of something to post on social media? That tends to take a back seat. But it doesn’t have to.

Schedule It Out!

Did you know that you have the ability to schedule posts for a variety of platforms? There are a lot of scheduling tools available, many at no cost to you. If you are just starting to get your feet wet, and only focused on Facebook, you don’t even need to think about a scheduling tool! Facebook will already allow you to schedule posts for your page. Access your page and click on Publishing Tools (it may be under the More dropdown, depending on your page layout). Once there, click the Create button. When the window opens to create your post, there will be an option to show on your newsfeed, in the drop down you may Share Now, Schedule, or Backdate. Scheduling your posts alleviates a lot of the pressure of maintaining your social media presence!

For our clients, we will schedule posts out for a month in advance. This allows our clients to maintain control of what is posted on their pages to maintain consistency and tone of the page. Clients are highly encouraged to check their social media accounts monthly (or the scheduling tool) to ensure posts we create for them are accurate for their specific business and quality before the posts are live. While we meet with every client before work begins to discuss different types of posts that may be appropriate to share, we want our clients to feel comfortable and in control of what is posted and where. You know your business best, and we want to make sure your business is always shown in the best possible light.

Be Comfortable and in Control

We have found that many of our clients feel secure knowing their page is being taken care of and begin to share more personal wins on their page, which really help boost their reach and engagement figures. From being recognized as the top salesperson in the office to sharing a beautiful vacation pic, they feel at ease sharing these wonderful accomplishments because it does not seem out of place on their pages. It’s a beautiful thing when this happens, and it makes my heart sing. I love seeing people shine and be comfortable in sharing their successes.

If you are feeling stuck, overwhelmed, or simply frustrated with maintaining your digital presence, I’d love to talk with you. Sometimes a little direction is all that’s needed to help us get to where we want to go.

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Chambersburg, PA