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Social Media Scheduling

Maintaining a presence on social media can be overwhelming for many individuals, let alone business owners. What to post, when to post, even where to post. It’s a lot to consider! Most people will post on the platform they feel most comfortable using, but even then,...

Why Branding is Important

Traveling to an appointment this week, I passed a black truck towing a black trailer that on the back door stated, “Quality Landscaping” with a phone number. This chance encounter started me thinking about branding and why it is so important for a business. Branding...

Making It

Starting a business is scary and exciting at the same time. For me, I needed the push to start to dream. Now, coming up on my third birthday, I have had many come to me and tell me that I’ve made it. I did it. I really started my own business. But honestly, I did not...

The Facebook Algorithm

When Facebook launched, its mission statement was “help you connect and share with the people in your life.” However, as time progressed, Facebook became much less of a place for friends (and family) to stay connected and more a place for businesses to try to sell you...