Your website is up and ready for potential clients to visit! You also have a Facebook page up and have invited friends and family to like your page. Now what? How do you make these things work to build your business? Much like other marketing devices, it’s all about the relationship!
To understand the relationship, we first need to have a general understanding of a sales funnel. Everyone you meet or who sees your page or website, fall in your sales funnel. A sales funnel runs from cold (new to learning about you) to hot (ready to purchase). While all fall in a sales funnel, this does not mean that everyone is going to have a need for your product or service. Having an “always on” sales attitude breaks down the opportunity to build relationships.
We’ve all had that person on our newsfeed that is always pushing their gig, always. Always be selling pushes people away, but you want to get the word out about the awesome stuff you offer! Following the 80/20 rule (give more than you ask) is a great way to build you audience and move them along the sales funnel.
Your social media should be a means of directing traffic to your website but also as a means of getting to know about your business. This is where your audience gets to know you, but what to post? Here are some tips to build your audience, engage you audience, and build your business with social media:
- Like other pages as your page
- Tag other businesses in your posts when applicable
- Share other business posts to your page when applicable
- Share any blogs from your website onto your page
- Create visual posts such as pictures or videos especially for holidays
- Create informative posts that relate to your business
- Share articles that relate to your business
When looking at what to write on your social media page, think of individuals who are on the cooler side of your sales funnel. Keep posts short and simple, if your text is too long, people are less likely to read what you have to say. Longer posts may be better suited for a blog or a Note on Facebook, and should be focused more on a warmer audience, those who already know about you and are looking to learn more.
Your website should be more focused on transitioning a warmer audience into a hot audience. Individuals who seek out your page are there to learn about your specific business. Some choose to use blogs on websites to build a client base. Here are some tips to build a blog on your website:
- Blogs should be between 200-500 words. If they are longer, use subtitles to differentiate the portions of your blog
- Use tags – this helps with SEO and brings individuals looking for a specific topic to your site
- Categories – this helps define what your blog is about, this is very helpful when writing on multiple subject matters
- Check SEO settings – every builder is different, but all offer some SEO settings on for your blog
- You are the expert, write what you know!
- Download Grammerly – you can easily use the free edition to capture any misspellings and grammatical errors
Social media is meant to drive traffic to your website and gather an audience who may be interested in what you have to offer. Websites are dedicated to what you are offering and are a platform to sell your goods, to give individuals more information about what you offer, and to motivate the individual to reach out to your business. By understanding the sales funnel and how it works, you’ll be better equipped to handle both digital platforms well and build your business. As always, we are here to help, no matter where you are in your marketing journey.