To begin our journey through the digital divide, we must first look at how we are using and consuming digital media. As I discussed in the previous blog, we have quite a mess on our hands – with negativity spreading rampant on social media, leading to all kinds of concerns from mental health (in the form of anxiety and depression) to real world violence – what we have is a problem.
Right now, our problem looks like either a large on-going math equation that has yet to be solved, or a hoarder’s house that may become condemned if it isn’t cleaned out – choose your gross.
And if you have the distinct pleasure of needing to use social media for work or business, that gross scale multiplies like rabbits in spring. Is it any wonder why, we as business owners, simply do not want to devote our time to this succubus?
And that, my friends, is where we become stuck.
Our personal feelings toward these platforms and media bleeds over into our professional voice, whether we realize it or not.
Those who are less comfortable with their own news feed, their own friends list, their own experience on social media will inherently be less comfortable in finding their voice in the same platform in a professional setting – be it a professional or business Page.
Leading to inconsistent posting and lack of overall awareness.
Which then leads to a lack of following and lack of engagement.
Which ultimately leads to a scarcity mindset within the digital sphere, leaving business owners “fighting” the algorithm and struggling with where and how to best invest marketing dollars.
It’s a vicious cycle.
Much like how my anxiety, when not in check, will lead to depression, which then fuels my anxiety, this issue can also seem to be cyclonic in nature – almost like a tornado of shit, destroying everything in its path. But what is a tornado other than extreme energy brought about by significant shifts in pressure?
I think I speak for everyone when I say that 2020 was the epitome of significant shifts in pressure, as I have yet to find anyone who isn’t suffering from pandemic fatigue in one way or another. Our energy is depleted because we’ve been so wrapped up in these shit tornadoes, that all we see around us is more of the same.
Exhausted seems to light of a term for the way we’re feeling, not only individually but collectively as well. We’ve worked in ways and conditions none of us ever expected. We struggle with an overarching fear because so much has changed so quickly, we’re now afraid to become “too comfortable” in our own surroundings.
So, we shut down. Physically, mentally, and emotionally exhausted, we just don’t have the energy to do anything but shut down.
And this is where digital can become dangerous.
Because an algorithm’s base function is to show you more of what you consume, to keep you coming back for more, even when your own satisfaction may be diminished, so it can “learn” more about you. The more the algorithm “knows” about you, the more “tailored” your unique experience is.
This becomes a dangerous area with those who are uncomfortable with the platform and sharing information as it leads into two distinct forms of extremism: Ghost-like behavior and Soapbox behavior. Whether you are engaging primarily in reactions, gifs, and avatars or treating your profile page as your own personal soapbox, you are creating a vacuous state for your algorithm.
As it cannot learn more about you, your experience will be much more simplified and based on known information: your gender, location, age (all of which is given to start an account) and anything that has captured your attention for ONE second or longer.
ONE second is all it takes and then you’re inundated with Wish ads.
But it’s more than just those kooky ads that make you stop and look, it’s also political and spiritual posts. It’s posts that touch our core values and beliefs. And while some are from real-live people with honest and pure intents, not all are.
Some are cleverly created ads meant to fool the eye, leading to more of that product or service to be seen and then purchased. While others are significantly more dangerous, especially when personal profiles and bots are involved.
Bots are nothing more than fake profiles. The account is set up to look like a person but isn’t. While most of us have heard, or maybe even know someone who has set up a fake account, the bot’s function is to interact with the algorithm and find other profiles to extort information from – Real profiles, from Real people.
Creating a chain of bots, all interacting with the algorithm as real people can spread like a virus within those who are uncomfortable with the platform because, so little is known about them as individuals. And from here, it spreads out into those networks, where even if only 10% of an individual’s friends list picks up that bot as a friend, it grows exponentially to the next network, and the next. All feeding one person’s ill intent.
And like the shit tornado this tends to be, this then feeds into our professional and businesses pages as rarely is the person of ill intent located in or near our own backyards. Then rather than a local awareness, our pages are now shown on a global scale and potentially outside of your sales radius.
And we’re back to where the vicious cycle began.
Stuck. Frustrated. And above all, tired. So, freakin’ tired.
But we must start somewhere, so let’s start with what we know. Whether tackling an algebraic equation or pile of shit, we all start with what we know, so let’s start there.
This week, I want you to begin a review of your friend’s list. See who gives you the most joy when you are on and spend some time on their profile. Most people have a Top 10 that they really want to spend time with and keep in touch with.
Find your Top 10 and engage with them. Comment on a post, share something to their profile that is important to the two of you, or just hit them up with a message. Really make it a point to connect with them and watch your newsfeed and notifications start to change – because it will.
It’s important to find the pleasure first, because what we need to do is to clean up after this shit tornado. To find the lessons that need to be learned and grow from them. We are going to grow through what we’ve gone through, but first, let’s focus on the positive shit.
Go spend time with those who give you happiness and communicate with them. It’ll start to feed your algorithm the good shit you want to see from the people you want to see it from.
You’ll begin to take away the power of the bots and they’ll naturally start to drop off.
And if this gets your OCD tingling, or would like to take a more definitive step toward eliminating bots from your friends list, I suggest taking the Spot The Troll quiz and reviewing your entire friend’s list to see if anyone fits the profile of a bot and then drop them like they’re hot.
Know that little shifts and changes make for significant long-term changes. These lines of division weren’t created overnight but the more aware we become and the more we focus on real-life connections, the more positive and beneficial the experience will be overall for everyone.